Gain Insight To More Effectively Sell To And Service Your Customers.

Manufacturing is a dynamic global industry where price is just one decision factor – others, such as product quality, innovation, customer service, delivery speed, reliability, sustainability factors, etc. also play a role.

To gain an edge, manufacturers and distributors need superior insight into buyer needs and preferences – the “how” and “why” behind purchase decisions – and how these are evolving over time.  TrueChoice Predictive Selling™ solutions deliver these insights – leading to proven increases in sales, lead flow and customer profitability.


  • Use unique insight about buyer needs, preferences and buying behavior to increase conversion rates, share of spend, customer satisfaction and retention
  • Improve customer profitability via tailored offerings keyed to what a customer values most, thereby de-emphasizing the role of price in the purchase decision
  • Generate new, incremental, highly qualified lead flow that are pushed ‘real time’ to a sales organization or to distribution partners
  • Achieve measurable, meaningful increases in sales and rapid ROI payback

Our unique, interactive, customized Web-based applications make this possible.  They connect with buyers and sellers, one-on-one, in a user-friendly, engaging two-way dialog.  They uncover insight about individual customer buying preferences and the tradeoffs buyers make when making decisions.

Powered by over 460 patented algorithms, TrueChoice insights are generated through a powerful “real time” business intelligence, predictive modeling and analytics platform.  The platform allows data analysis in aggregate, within customized, pre-defined segments or at an individual customer level.

Our insights can be combined with your CRM system, business intelligence platforms or any other point of integration.  Once more, our application is offered as a “software as a service” so there is no hardware to buy or software to maintain.

TrueChoice applications are facilitated through any Web-enabled PC, tablet, smartphone or kiosk or with the guidance of an advisor.

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