Management Team


Sev is co-founder and CEO of TrueChoice Solutions and Managing Director of Paris Lodron Venture Management GmbH, an investment firm based in Salzburg, Austria. Previously, Sev served as a director of the Center on Global Brand Management at Columbia Business School, the University of Munich, and CEIBS Shanghai. He has also been a Visiting Scholar at Yale University's School of Management, and is a Visiting Professor at various EMBA programs.

Sev has consulted and taught extensively on e-business, customer relationship management, customer satisfaction, and strategy in Asia, Europe, the Middle East, and the United States. His clients have included AXA, Morgan Stanley, Revlon, United Technologies, Hugo Boss, Hyundai, and others. His research and publications focus on the next-generation tools that quantify customer preferences, econometric models that allow managers to optimize customer satisfaction while increasing margin and revenue, and several strategic frameworks that allow firms to become truly customer focused.


Andrew is a technology leader with over 15 years of experience focused on crafting technical strategies and building high-performance teams to drive organizational growth and client success.  He has worked with global brands including: Reuters, Men’s Health, NBC Universal, Martha Stewart Living Omnimedia and others. His expertise includes providing CRM and tracking solutions to drive engagement and loyalty as well as crafting corporate e-governance guidelines and strategic thought leadership for growth.