Financial institutions are very well positioned to reap the benefits of open banking. Customer interest is peaking across all segments and the value equation is becoming clearer. Small and medium-sized businesses (SMBs) are willing to deepen relationships with their existing banking providers in exchange for tools and propositions that can help them grow. The EY study is a deep dive into the preferences of retail and SMB customers, what data they’re willing to share, with whom they’re willing to share it and what they expect in return.
View Full Insights Here: https://www.ey.com/en_ca/insights/open-banking/how-hyper-personalization-helps-fis-boost-open-banking-potential
